Comscore metrics for MySpace in debate

A report discussed on Cnet last week claimed that more than half of MySpace's audience was over 35, which is kind of a surprise. The study from ComScore reported that 51.6 % of U.S.-based visitors to MySpace in August where in this group, up from 39.5 % the previous year. Now that would not go unnoticed by advertisers, especialy those who want to target the group below age 35 .

It is not clear however to what extent the Comscore data paints the right picture. Comscore looks at (unique) visitors instead of the MySpace users. The latter consists of the heavy user base, which can be more effectively reached due to the repitition effect. Since other bloggers debate even the validity of MySpace's own user demographic data, it looks like this discussion will continue for some time. No problem for our blogs: it's always healthy to keep a good debate alive.