Mortierbrigade on eBay

The creative agency Mortiebrigade made a good summary of the campaign that I planned with them last year.

It is real fun and effective, the eBay way. Check it out: the eBay campaign by Mortierbrigade.

Mortierbrigade is also auctioning off the Bronze Lion that they won in Cannes for our "Moved to eBay" campaign. Click here to see the auction.

Cannes Lion for "Moved to eBay"

This one is just in. We have won a Bronze Lion in Cannes for our "Moved to eBay" campaign.
Congratulations to the Mortierbrigade!

You will find the results on the site of the Cannes Lions: click here.

You can find pictures about the "Moved to eBay" campaign on AdHunt: click here.

Get Perpendicular

Thanks to the MIT Technology Review to point out a great educational movie on a new technology that otherwise thrills only a small group of tech devotees: Hard Drives.

Because of the "superparamagnetic effect" (in which the direction of bits on a hard drive may flip if they are stuck too close to each other, thereby switching their value between 1 and 0, and corrupting the data), the growth in the capacity of hard drives seemed to be limited.

Now Hitachi has developed a new technology, called Perpendicular Magnetic Recording, which allows the bits to be 'standing up' instead of 'laying down', thereby increasing the amount of bits that can be put on any given hard drive space. And in the process, they made this exciting, fun movie to explain the whole concept. Enjoy!