Age of Randomness
Marketeers be aware of a new trend: the Age of Randomness has come.
Consumers want to add spark into their lives by tossing in a surprise element, and now producers respond. Sometimes that response comes in a literally sparkling form (see Brandsation article).
A great example of this trend is StumbleUpon.
This site brings you to websites that you haven't visited before.
The clue is, other surfers with a profile that is similar to yours have visited those sites and they have indicated their preference by clicking the "I Like It!" button.
As a result, surfing by using StumbleUpon takes you to refreshing, exciting and useful places that truly enrich your online experience.eBay did a good investment with its acquisition of StumbleUpon for $75 million, which certainly sounds like a good deal compared with more expensive deals in the sector. The consumer behavior of StumleUpon users, -i.e. their surfing experience-, matches very well with the behavior of eBayers who browse the auction site randomly in the hope of 'stumbling' onto something surprising or finding a good deal. So, bravo eBay, make something of the synergy opportunities that certainly exist and make the web more fun.
PS: Psst, what about targeted advertising based on StumbleUpon profiles...
Consumers want to add spark into their lives by tossing in a surprise element, and now producers respond. Sometimes that response comes in a literally sparkling form (see Brandsation article).
A great example of this trend is StumbleUpon.This site brings you to websites that you haven't visited before.
The clue is, other surfers with a profile that is similar to yours have visited those sites and they have indicated their preference by clicking the "I Like It!" button.
As a result, surfing by using StumbleUpon takes you to refreshing, exciting and useful places that truly enrich your online experience.eBay did a good investment with its acquisition of StumbleUpon for $75 million, which certainly sounds like a good deal compared with more expensive deals in the sector. The consumer behavior of StumleUpon users, -i.e. their surfing experience-, matches very well with the behavior of eBayers who browse the auction site randomly in the hope of 'stumbling' onto something surprising or finding a good deal. So, bravo eBay, make something of the synergy opportunities that certainly exist and make the web more fun.
PS: Psst, what about targeted advertising based on StumbleUpon profiles...
posted by Adriaan at 11:34 AM
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