Monday, May 21, 2007

Let's discuss effective marketing over lunch

Microsoft Belgium has just launched an exciting new campaign to promote their advertising business. MS is picking up some serious momentum with this ad on all kinds of blogs globally, as well as with the remarkable $ 6 billion purchase of Aquantive, which is one of the campaign management leaders (with the Atlas tool) as well as the owner of the online agency Avenue A Razorfish. With the full integration of Microsofts advertising services in MSN, Xbox Live, Windows Live and the to-be relevant Office Live, including all the targeting opportunities that this brings, there is of course something to talk about over lunch.

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