tag:blogger.com,1999:blog-207944372008-09-15T19:14:38.520+02:00Discover all about internet marketing in Belgium. Here you find unique views on the latest news and trends in online advertising. Stay up to date about the major internet brands, including eBay, Google, MSN and Yahoo!.Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comBlogger41125tag:blogger.com,1999:blog-20794437.post-34356165813845366632008-09-15T16:02:00.001+02:002008-09-15T16:05:04.339+02:00

Silicon Alley Insider reports that The Wall Street Journal will change its layout tomorrow, at least for its online version. This will enable them to create a Facebook-like community with features similar to LinkedIn, centered around business topics and interests. As a paying subscriber of WSJ, I can only applaud the idea: this is a great way to get more value for my money. In fact, this is an

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-28819792836545264042008-08-07T00:00:00.001+02:002008-08-07T00:04:29.806+02:00

According to IT World, Google has been accused of hypocrisy after the search engine defended its Street View tool by saying "complete privacy doesn't exist." Read the full article here. The mike goes to Ken Boehm, chairman of the U.S. National Legal and Policy Center (NLPC), "Perhaps in Google's world privacy does not exist, but in the real world individual

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-67072130146229525242008-08-06T08:01:00.001+02:002008-08-07T08:37:58.502+02:00

For more then ten years, cloud computing has been seriously in the making. Companies like eBay, Google, Yahoo! and Microsoft pioneered in delivering mass online services to consumers, while innovators like Salesforce.com and DoubleClick led the way for businesses with their ASP models (Application Software providers). Now CNet reports that the associated SaaS trend (Software as a Service) seems

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-21793326943662031002008-08-04T23:13:00.001+02:002008-08-04T23:20:36.476+02:00

The FT has come up with a timewise improbable yet useful article about how to actually manage a Web 2.0 strategy. "Hey, whatever happened to Web 3.0?!" According to the article, you can expect 3 main advantages when you are fully up to speed. You will: Engage with customers more directly and better understand clients,

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-47755580505248161072008-08-03T22:35:00.001+02:002008-08-03T22:35:06.723+02:00

The NY Times runs this amazing article on the first analog computer that was built in the colonies of Corinth in 100 B.C.. That may point out to an interesting thought: maybe the first computer was cooked up by Archimedes himself. Check it out!

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-48051556306061469622008-07-29T23:02:00.001+02:002008-07-29T23:02:14.602+02:00

Microsoft just showed off their sphere-formed interface. If it's actually pretty cool, then it's not so for the sphere itself. What is really striking is if you imagine how this kind of tactile user interface can from now on be ported to any useful format (form factor). The sky may be the only limit, this time around.

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-89453284546140373292008-05-03T03:13:00.001+02:002008-05-03T03:13:40.807+02:00

I know where I'll be heading next time I pass by the 101 highway exit for Mountain View in California, hopefully this year. This year, the Computer History Museum pays tribute to Charles Babbage and his innovative (at the time) Difference Engine. The Difference Engine is basically a pre-historic computer design that Charles dreamt up in the 19th century and which now has been actually built,

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-90257768290887816062008-04-22T00:09:00.005+02:002008-04-22T00:34:45.435+02:00

Microsoft has launched its ad-supported free version of Microsoft Works. This is the regular version of the all-in-one productivity program (text editor, spreadsheet, etc), except that it also shows ads. In exchange it's delivered free of charge, which for most consumers means that they'll end up paying less for the purchase of a new computer. So how is this exciting? Well, to see this

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-50648358735968932112008-01-27T19:02:00.001+01:002008-04-20T16:36:42.493+02:00

In a way, Monopoly -the famous board game- calls for associations of winterly family moments around the table, animated late-night discussions amongst friends and a representable list of the most famous locations in your country. As such, at it's core, Monopoly is a very local game. Now, leveraging on the immense power of the global internet, Hasbro has launched what promises to be another

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-41501421122816706052007-06-15T12:10:00.001+02:002008-04-20T16:37:27.404+02:00

The Journal of Consumer Research has come up with an interesting study featured on Ars Technica on one of the hottest debat topics on display media: should you ever pay per view (CPM) and why? My answer has always been: yes, you should, if you correspond to a well-defined advertiser profile. And, no way, you should definitely pay per click (CPC) or even only pay for other kind of actions (CPA) if

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-6087777361223090842007-05-31T11:34:00.001+02:002008-04-20T16:39:13.548+02:00

Marketeers be aware of a new trend: the Age of Randomness has come. Consumers want to add spark into their lives by tossing in a surprise element, and now producers respond. Sometimes that response comes in a literally sparkling form (see Brandsation article). A great example of this trend is StumbleUpon. This site brings you to websites that you haven't visited before. The clue is, other surfers

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-53305864575829210272007-05-24T17:42:00.000+02:002007-05-24T17:52:22.082+02:00

A must-view for any marketeer. This is a video extract about media and Internet innovation, as well as Google's changing role in the world at Google's Zeitgeist Europe that took place last Monday, May 21, 2007. You see Eric Schmidt's fireside chat with Editor-in-Chief of The Economist, John Micklethwait.

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-6256103240970581622007-05-23T01:03:00.001+02:002008-04-20T16:40:39.585+02:00

CNet reports that the online video service Joost is teaming up with Creative Artists Agency to provide even greater access to the best and latest programming. Already Joost signed deals with major content providers like Viacom, enabling it to offer content from MTV and CBS when it launches for the big public. Now, as it will work together with CAA, Joost will be in an even better position to

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-19422391887840992592007-05-21T22:38:00.000+02:002007-05-21T23:10:19.725+02:00

Microsoft Belgium has just launched an exciting new campaign to promote their advertising business. MS is picking up some serious momentum with this ad on all kinds of blogs globally, as well as with the remarkable $ 6 billion purchase of Aquantive, which is one of the campaign management leaders (with the Atlas tool) as well as the owner of the online agency Avenue A Razorfish. With the full

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-34689064596171871492007-05-01T23:36:00.001+02:002008-04-20T16:41:52.121+02:00

Most Adobe tools are immensely popular among web programmers and designers alike. No wonder. Technologies like the Flash-based application framework Flex let you create amazing graphically rich and intense user-interactive websites that work like a breeze on any computer and that require minimal programming efforts. Seeing some Flex website is sometimes like experiencing web 3.0, and

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1161378135114420912006-10-20T22:13:00.001+02:002008-04-20T16:42:41.079+02:00

The future of digital advertising may finally not end up to be interactive commercials build into a handdryer after all. After the rise of ads in videogames, like the ones in Xbox Live, things can get much more virtual yet. According to Red Herring, corporations are now rushing to join the virtual world. This week Cnet described how Reuters opened a commercial office in Second Life, a virtual,

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1161375107864382222006-10-20T22:09:00.001+02:002008-04-20T16:52:25.320+02:00

A report discussed on Cnet last week claimed that more than half of MySpace's audience was over 35, which is kind of a surprise. The study from ComScore reported that 51.6 % of U.S.-based visitors to MySpace in August where in this group, up from 39.5 % the previous year. Now that would not go unnoticed by advertisers, especialy those who want to target the group below age 35 . It is not clear

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1161211358908187602006-10-19T00:29:00.001+02:002008-04-20T16:43:46.229+02:00

Yahoo! is joining the Right Media Exchange, allowing advertisers to bid on its non-premium banner or display ad inventory, rather than having to go through ad agencies or networks. Cnet reports that the exchange has more than 11,000 buyers and sellers. Since Yahoo! is really strong in display advertising (albeit not yet in Belgium), this is great news for brand marketeers. According to the WSJ,

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1161130012184326402006-10-18T02:02:00.001+02:002008-04-20T16:44:39.614+02:00

When contextual advertising gets a whole new meaning... This is great prove that your imagination is the only limit. Go on, be an innovator! Source: Engadget

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1160732699473195772006-10-13T11:43:00.001+02:002008-04-20T16:45:35.951+02:00

Huge excitement and debate this week, as Google announced that it is taking over YouTube, the popular online video site. To my opinion, this is a good strategic move, but at the end of the day, it is what you finally do with your acquisition that really makes it a commercial success or not. Then again, according to the Wall Street Journal, "online video advertising is in such hot demand from

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1158331214042782352006-09-15T16:34:00.000+02:002006-09-15T16:40:14.053+02:00

I just discovered this great search engine: exalead. It automatically offers you the choice between refined searches based on the keywords that are most closely associated with your search. On top of that, you get immediately a preview of all the search results. Make your own choice.

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1156252333347800532006-08-22T14:40:00.001+02:002008-04-20T16:48:39.711+02:00

I found 2 intruiging pictures on Digg yesterday, which made me think of the following. At the left, you see a picture of Piccadilly Circus in 1949. This is how the Belgian online advertising market today looks like. Basically, the scene displays an organized mess, with the kind of advertisers that are present limited to the more edgy advertisers of cigarettes and alcohol and the ones that are

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1151259308623245622006-06-25T20:05:00.001+02:002008-04-20T16:53:22.559+02:00

The creative agency Mortiebrigade made a good summary of the campaign that I planned with them last year. It is real fun and effective, the eBay way. Check it out: the eBay campaign by Mortierbrigade. Mortierbrigade is also auctioning off the Bronze Lion that they won in Cannes for our "Moved to eBay" campaign. Click here to see the auction.

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1150800616396711782006-06-20T12:46:00.001+02:002008-04-20T16:54:14.415+02:00

This one is just in. We have won a Bronze Lion in Cannes for our "Moved to eBay" campaign. Congratulations to the Mortierbrigade!You will find the results on the site of the Cannes Lions: click here.You can find pictures about the "Moved to eBay" campaign on AdHunt: click here.

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.comtag:blogger.com,1999:blog-20794437.post-1149886661131591822006-06-09T22:36:00.001+02:002008-04-20T16:55:08.014+02:00

Thanks to the MIT Technology Review to point out a great educational movie on a new technology that otherwise thrills only a small group of tech devotees: Hard Drives. Because of the "superparamagnetic effect" (in which the direction of bits on a hard drive may flip if they are stuck too close to each other, thereby switching their value between 1 and 0, and corrupting the data), the growth in

Adriaanhttp://www.blogger.com/profile/15651153882118560315noreply@blogger.com